Here’s the thing …
Substance clings to a delicate thread of Trust.
Break the Trust, lose the Substance.
Then it’s only a matter of time before you’re staring down the barrel of The End
and Fate wraps her long finger around the trigger.
And squeezes.
Boom.
“If you once forfeit the confidence of your fellow citizens, you can never regain their respect and esteem. It is true that you may fool all of the people some of the time; you can even fool some of the people all of the time; but you can’t fool all of the people all of the time.”
– Abraham Lincoln