justBcoz » free http://www.justbcoz.co.za/headspace don't hold your breath Fri, 07 Oct 2011 06:04:31 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 FREE – Chris Anderson http://www.justbcoz.co.za/headspace/2009/07/07/free-chris-anderson/ http://www.justbcoz.co.za/headspace/2009/07/07/free-chris-anderson/#comments Tue, 07 Jul 2009 12:11:18 +0000 justBcoz http://www.justbcoz.co.za/headspace/?p=1228 In his revolutionary bestseller, THE LONG TAIL, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in FREE he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, FREE is a business strategy that may well be essential to a company’s survival.

FREE (full book) by Chris Anderson

I’m interested to read this. I tried to download the Audible version just now, only to be told: “We are not authorized to sell this item to your geographic location.” Pffft. FREE?

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