In his revolutionary bestseller, THE LONG TAIL, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in FREE he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, FREE is a business strategy that may well be essential to a company’s survival.
FREE (full book) by Chris Anderson
I’m interested to read this. I tried to download the Audible version just now, only to be told: “We are not authorized to sell this item to your geographic location.” Pffft. FREE?
Shameless self-promotion/good samaritan moment: I got the link to the free audiobook over on my blog. It comes down as a .zip with the MP3’s inside. Anyway here’s the direct download link: http://www.longtail.com/the_long_tail/2009/07/free-for-free-first-ebook-and-audiobook-versions-released.html
The download is about halfway down the page.
Awesome! Thanks phr0ggi
Glad to see they released the full version free – if only to prove his point. I applied for one of his initial giveaway copies to review but sadly didn’t get one. Suppose I must be at the long tail or something then… %-)
Hehehe
I’m working my way through it, although I really struggle to read onscreen so it’s heavy going for me …